THE PROJECT
Custom Website Design
Developed on Squarespace
Brand Identity
Brand Strategy
THE CLIENT
Johannah Schrader is the founder and lead Registered Dietitian of Evergreen Health & Wellness in Kearney, Missouri. With a B.S. in Dietetics from Kansas State University and over eight years of clinical experience, she brings evidence-based, compassionate nutrition care to individuals and families looking to live healthier, more vibrant lives.
THE SCOPE
When Johannah came to us, she envisioned a brand that felt as vibrant, nourishing, and locally rooted as the foods and wellness journeys she guides her clients through. She wanted a visual identity that reflected both the fresh energy of whole foods and her deep connection to her local community and values.
To bring her vision to life, we crafted a bespoke brand identity focused on:
A vibrant, inviting color palette inspired by natural foods, movement, and wellness—one that feels lively without feeling clinical.
A meaningful logo mark featuring an evergreen motif—an intentional nod to Johannah’s roots in Maine, a symbol of resilience, growth, and enduring health.
Thoughtful typography and visual elements that support warmth, clarity, and approachability across every touchpoint of her practice—from signage and stationery to her website and digital presence.
The result is a brand that not only looks and feels like Evergreen Health & Wellness, but tells its story, honors its values, and resonates with the community Johannah serves.
EVERGREENHEALTHMO.COM
