THE PROJECT
Custom Website Design
Developed on Squarespace
Product Development
Online Store Setup
Online Course Creation
Social Media Management
Marketing Strategy
Monthly Marketing Member
THE CLIENT
Dayna Harvey is the founder of Water Safety with Miss Dayna, a nationally respected water safety educator, certified swim instructor, and lifelong advocate for drowning prevention. With decades of experience teaching children in and around water, Dayna’s work is deeply rooted in one mission: keeping children safe through education, preparation, and clear expectations around water.
THE SCOPE
My work with Dayna has been both deeply professional and deeply personal. We’ve partnered across nearly every layer of her business, from strategy to execution, to help bring her life-saving message to families, schools, and communities across the country.
Together, we have:
Refined and expanded her brand voice to clearly communicate water safety and drowning prevention
Built and evolved her website and resource library
Developed online courses for parents, including a comprehensive water safety program
Created downloadable tools, emergency plans, and educational resources for families with children with autism
Supported her media outreach, speaking engagements, webinars, and national partnerships
Designed marketing systems that allow her work to scale without losing its heart
Beyond the professional collaboration, Dayna has also taught my own son how to swim. Watching her work with children firsthand, not just as a strategist but as a parent, has reinforced everything I believe about the power and integrity behind her mission.
