THE PROJECT
Custom Website Design
Developed on Squarespace
Brand Colors and Typography
Marketing Materials Design
THE CLIENT
Pilar Caso is a certified Baptiste Power Yoga Instructor, life coach, and passionate retreat leader who has devoted over two decades to guiding others toward balance, strength, and self-discovery through yoga. With a rich background in both movement and self-inquiry, Pilar’s teaching blends physical practice, meditation, and intuitive wisdom to help her students tap into their own inner resilience and clarity.
THE SCOPE
For Pilar’s brand and website, the goal was to create a visual identity and online experience that embodies both her deep expertise and her gentle, empowering presence.
I worked with Pilar to:
Develop her brand colors and typography — creating a grounded, serene palette and clean, approachable type system that reflects her intuitive, welcoming teaching style.
Design and build her Squarespace website, with intentional layouts that allow Pilar’s story, offerings, and yoga philosophy to shine.
Extend her new brand into marketing materials for retreats and events, ensuring consistency and clarity across digital and print touchpoints.
The result is a cohesive brand ecosystem that feels like Pilar herself: warm, inspiring, and centered in transformation, just like the experiences she curates for her community. It was such a joy to help bring her vision to life early in my own design journey, and it remains one of the projects I most cherish.
