The Summer Slowdown Strategy: Why Less Hustle Can Lead to More Growth
I was talking to my therapist the other day about the rhythm of summer, and she said something that just clicked: summers will always be transitional.
There will always be summer camps with tricky logistics, last-minute weekend trips, visitors in town, and way more time spent outside. Expecting myself to keep up the same pace as the rest of the year—while juggling popsicles, sunscreen, and spontaneous beach days—isn’t just unrealistic. It lacks intentionality.
So how do we slow down in summer without pressing pause on everything we’ve worked for? How do we stay visible, present, and intentional without burning out?
Here are a few ideas for what a “Summer Slowdown Strategy” could look like—and how you can adapt it to fit your business too.
1. Refresh Old Content Instead of Writing New
Summer is the perfect time to recycle, reuse, and repurpose. Instead of drafting brand-new blog posts, you can dig into your archives and update older posts to keep them relevant and SEO-friendly.
Here’s how you can do that:
Update old links or images
Add a new intro or tip
Turn an old blog into a fresh social media carousel or email
It’s less about constant output and more about working smarter with what you’ve already created.
2. Pause the Extras (It’s Okay to Opt Out)
One of my clients hosts monthly community meetups—except in the summer. She pauses them entirely, and I love that. We don’t have to do everything, all year long.
If you normally run a podcast, host events, or push hard on launches—this might be your season to step back. Protect your time. Simplify your commitments. Trust that it’s safe to pause.
3. Shift Your Timeline, Not Your Goals
In my design studio, I’ve decided not to start new client projects during the summer heat. Instead, I’m still booking—but the real work begins in early fall.
This creates:
Breathing room for both me and my clients
Time for prep work and intention-setting
A more grounded, spacious project timeline
If you’re in a service-based business, consider offering a similar approach: summer onboarding with fall kickoffs.
4. Batch for the Future, Not the Fire
If you do have focused work time this summer, use it to batch. Record content. Draft outlines. Create templates. Schedule Pins.
Instead of scrambling to keep up with day-to-day marketing, imagine how good it will feel to roll into fall already ahead. Summer can be a slower, creative incubation period—not a sprint.
Slower Can Be Smarter
Slowing down doesn’t mean giving up. In fact, summer might be the exact season your business needs to breathe, realign, and build quietly beneath the surface while you live more fully in your family and personal life.
Let this be your reminder that it’s not only okay to shift gears—it’s strategic. Growth doesn’t always look like hustle. Sometimes, it looks like updating an old blog post while your kids run through the sprinkler.
And honestly? That’s the kind of business I want to build.
Want a deeper dive into how you can market smarter this summer?
Grab my free guide: How to Turn One Blog Post into a Month of Marketing. It’s the exact system I use to stay visible without burning out.